What is this course about?
According to a survey conducted by Forbes in 2012 on all Internet marketing methods (e-mail marketing, inbound marketing, social media marketing…), SEO is the most effective one in conversion (convert a potential client to an actual client) with 48% of online conversions of search engine vistors into potential clients. Basically, it means that working on your website’s ranking can’t be delayed anymore – we know by now that a potential client will most likely use Google to search for a translation services provider – and you want them to find you.
In website SEO, there are two primary factors: on-page SEO and off-page SEO. What’s the difference between them? What are they essentially and what can they do for my website? How can I best do them? Is my translator or agency website optimized?
This webinar is for freelance translators, whether seasoned or new in the industry, as well as agencies and LSPs who have a website or a blog (or considering get one) and wish to learn how to get search engines to work for them. We will not be covering SEO basics such as keywords, etc. – this webinar will only focus on on-page and off-page SEO.
“SEO 101: SEO fundamentals” is available as on-demand video here.
Some feedback from translators who attended a previous SEO course by this presenter:
“This is an excellent course and I highly recommend it!” – Milena Taylor
“It was very interesting. Anne explained to us how important it is to know more about keywords, traffic, activity, and backlinks. SEO is a very powerful instrument of marketing – if you know how to use it… Fascinating and full of hands-on advice.” – Dr. Tilmann Kleinau
“Anne is an excellent trainer! Engaging, enthusiastic and easy to follow. Looking forward to future sessions :-)” – Daniela Zambrini
“Excellent webinar, highly recommendable.” - Carolyn Gelsomino
Format: on-demand video
Price: 37 USD
Link to purchase the video: click here
Need help? Visit the Alexandria webinar FAQ
You will receive an automatic receipt for your purchase, but if you need an invoice, please contact us
About the presenter:
French translator for English and German, Anne is in charge of marketing at GxP Language Services. She also works as an Internet marketing & online reputation consultant, speaker and trainer for various industries. Her services were hired by a party in the French 2012 elections to manage the online campaign and image of a candidate. An experienced trainer, LinkedIn consultant, certified Social Media Manager and regular author on Internet marketing and online reputation matters (Social Media Today, LinkedIn & Business magazine, BDÜ’s MDÜ…), she also provides private coaching and classes and already helped hundreds of translators boost their online visibility and image.
Minimum system requirements for watching the video:
At least: Internet Explorer 7, Mozilla Firefox 2.5 or Safari (Mac)
1024×768 Screen Resolution
Stable Internet connection, DSL or above
Flash Player 9
Turn off Pop-Up Blockers or add http://www.instantpresenter.com to your “allowed list”.
Recommended system requirements for watching the video:
Internet Explorer 7, Mozilla Firefox 3.5 or Safari 4(Mac) or Chrome 3
1024×768 Screen Resolution
450 Kbps+ upload speed
Connected to Internet via hard wired connection, not wireless
Most recent version of Flash player: http://get.adobe.com/flashplayer
Turn Pop Up Blocker off or add http://www.instantpresenter.com to your “allowed list”.
Picture credits: Photo protected by copyright. License purchased on iStockphoto.com - www.istockphoto.com